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How to brand yourself as a designer!

Posted on by Rhea Sehgal

Meet Ritu, she is a well known graphic designer and this is how she created her own personal brand!

1. Instead of jumping into everything, she decided to specialise in brand identity designing, like logos and typography.
2. She studied her competitors and defined her point of difference. She started to research and offer unique designs.
3. She defined her target audience to pitch her portfolio to. Started with small clients, she now has a pool of big businesses she works with.
4. She created her own brand identity- Her Mascot Logo, Typography, Color Palette, Website.
5. She tells stories. Behind every design there is a story. She presents all her designs in the form of a storyline, this is how she gets more and more clients!

So, be like Ritu. Happy Branding to You!

Rhea Sehgal

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